alistair hobson

audiovisual collaboration & research

Inspirational Aesthetics: How does engagement with audiovisual artwork enhance creativity?

Here’s the abstract:

The effect of viewing abstract artwork can be varied and may produce insights that elicit inspiration and/or motivate a creative process. This study examined the relationship between aesthetic experience and creative inspiration, where we predicted that engagement with artwork would enhance performance on subsequent creativity tasks. It was hypothesised that abstract artwork that conveyed more meaningful imagery and congruent audiovisual artwork (with audio that complements the theme of the visuals vs. randomly generated noise) would produce increased feelings of inspiration – as meaningful objects and concepts were identified – leading to better performance in creativity tasks. To test this hypothesis, 41 participants were randomly assigned to either the More Meaningful or Less Meaningful artwork conditions. Participants engaged with each artwork for two minutes before completing an Alternative Uses Task in which they generated creative uses for everyday objects. Participants then rated their perceptions of the artwork and feelings of inspiration. For each participant, this process occurred with three artworks at three levels of complexity: Simple, Complex and Complex Audio-Visual. Meaningfulness and Complexity did not significantly increase creativity scores across the groups. However, in exploratory analyses, we identified relationships between participants’ self-reported Meaningfulness, Inspiration and Aesthetic Insight (a sensation of positive affect from being able to detect meaning within the images) and Alternative Usage Test scores when taken as averaged scores across the entire sample. These findings show initial support for the hypothesis that aesthetic experiences can prime creative performance, but further research is needed to identify the specific mechanisms by which this effect occurs.

IAEA 2024 Palma De Majorca

Stimuli

Audio Stimuli: Complex Audio-Visual More Meaningful

Congruent

Audio Stimuli: Complex Audio-Visual Less Meaningful

Incongruent

Results

Self reported Inspiration, Aesthetic Insight and Meaningfulness when averaged across the entire sample and all artwork conditions, in correlation analysis with Alternative Uses Test scores, displaying a significant positive correlation

Significant correlations:

HEXACO Openness To Experience (r = 0.39)*

Inspiration (r = 0.33)*

Aesthetic Insight (r = 0.34)*

Meaningfulness (r = 0.32)*

Non-significant:

Complexity (r = 0.1)

Liking (r = 0.23)

Recognised the artwork (r = -0.112)

Could Replicate the artwork (r = 0.21)

Key References

Enhancing Creativity:

Baird, B., Smallwood, J., Mrazek, M. D., Kam, J. W. Y., Franklin, M. S., & Schooler, J.

W. (2012). Inspired by Distraction: Mind Wandering Facilitates Creative

Incubation. Psychological Science, 23(10), 1117–1122.

htps://doi.org/10.1177/0956797612446024

Aesthetic Experience and Creativity Tasks:

Welke, D., Purton, I., & Vessel, E. A. (n.d.). Inspired by Art: Higher Aesthetic Appeal

Elicits Increased Felt Inspiration in a Creative Writing Task.

An, D., & Youn, N. (2018). The inspirational power of arts on creativity. Journal of

Business Research, 85, 467–475. htps://doi.org/10.1016/j.jbusres.2017.10.025

Aesthetic experience and Default Mode Network:

Belfi, A. M., Vessel, E. A., Brielmann, A., Isik, A. I., Chatterjee, A., Leder, H., Pelli, D. G.,

& Starr, G. G. (2019). Dynamics of aesthetic experience are reflected in the

default-mode network. NeuroImage, 188, 584–597.

htps://doi.org/10.1016/j.neuroimage.2018.12.017

Vessel, E. A., Starr, G. G., & Rubin, N. (2013). Art reaches within: Aesthetic experience,

the self and the default mode network. Frontiers in Neuroscience, 7.

htps://doi.org/10.3389/fnins.2013.00258

Inspiration:

Oleynick, V. C., Thrash, T. M., LeFew, M. C., Moldovan, E. G., & Kieffaber, P. D. (2014).

The scientific study of inspiration in the creative process: Challenges and

opportunities. Frontiers in Human Neuroscience, 8.

htps://doi.org/10.3389/fnhum.2014.00436

Dynamic Engagement, Insight and Reward:

Ball, L. J., Threadgold, E., Marsh, J. E., & Christensen, B. T. (2018). The effects of

stimulus complexity and conceptual fluency on aesthetic judgments of abstract

art: Evidence for a default–interventionist account. Metaphor and Symbol, 33(3),

235–252. htps://doi.org/10.1080/10926488.2018.1481255

Muth, C., & Carbon, C.-C. (2013). The Aesthetic Aha: On the pleasure of having insights

into Gestalt. Acta Psychologica, 144(1), 25–30.

htps://doi.org/10.1016/j.actpsy.2013.05.001

Van de Cruys, S., & Wagemans, J. (2011). Putting Reward in Art: A Tentative Prediction

Error Account of Visual Art. I-Perception, 2(9), 1035–1062.

htps://doi.org/10.1068/i0466aap

Meaningfulness

Martindale, C., Moore, K., & Borkum, J. (1990). Aesthetic Preference: Anomalous

Findings for Berlyne’s Psychobiological Theory. The American Journal of

Psychology, 103(1), 53. htps://doi.org/10.2307/1423259

Immersive and Complex Aesthetic Experiences:

Csikszentmihalyi, M. (1999). Implications of a systems perspective for the study of

creativity. In R. J. Sternberg (Ed.), Handbook of creativity (pp. 313–335).

Cambridge University Press.

Poster